Nigerian hitmakers, Wizkid, D’Prince, Timaya and Sean Tizzle
have not had their MTN endorsement deals extended.
The Nigeria’s telecom firm, MTN, has explained why they
won’t be renewing the contract some of its ambassadors.
In a statement signed by MTN’s General Manager, Consumer
Marketing, Richard Iweanoge confirmed that the stars won’t
be ambassadors of the telecom this year.
‘Although there is a finite number of brand ambassadors we
can have at any point in time, Nigerian artistes can continue
to monetise their intellectual works through our distribution
channels such as the Caller Tunez and Music Plus platforms,’
the statement states.
The statement reads further: ‘As was originally
conceptualised, the ambassador ship will continually evolve
to accommodate new talents and cater for diverse
segments. This year, we are using a segmented approach
and there will be ambassadors for each segment of our
market. Using this criteria, new artistes like Cobhams
Asuquo will be coming on board the MTN Ambassadorial
In May 2015, stars including Davido, Don Jazzy, Tiwa Savage,
Dr. Sid, Sound Sultan, Iyanya, Chidinma, Banky W, KCee as
well as Saka, Osuofia, Mama Geeand others all renewed
their contracts with MTN.
The list of those who won’t be staying with MTN contains
Nigerian pop stars like Wizkid, Sean Tizzleand Timaya.